A good visual tool to see data and insights in one visual dashboard.
April 18, 2022
A good visual tool to see data and insights in one visual dashboard.
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)
We use Salesforce Audience Studio to collect data from our customers at multiple channel touchpoints. The technology and AI that powers it has helped gather some interesting insights about our audience and marketing campaigns which let us better optimize our campaigns and return on investment. I feel that this unified dashboard is something that makes using the platform worthwhile.
- Dashboard and reporting
- AI and technology that is predictive
- Parent brand is strong - Salesforce
- I feel the pricing could be better were it a stand alone
- I wish there was more automation in terms of report dashboard and notifications
- There also could be better onboarding and customer support
- Audience insights
- AI and predictive data
- We use Salesforce CRM so it is easier for us to have this.
- It has a positive impact on seeing campaign results and audience insights that has helped optimize our marketing better and resulted in more ROI.
- I feel the contract format is not something I like in terms of pricing and annual commitment. There are cheaper tools out there.
- I also like the ability to run reports that matter in a timely manner.
We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.
Do you think Salesforce Audience Studio delivers good value for the price?
No
Are you happy with Salesforce Audience Studio's feature set?
No
Did Salesforce Audience Studio live up to sales and marketing promises?
No
Did implementation of Salesforce Audience Studio go as expected?
No
Would you buy Salesforce Audience Studio again?
No