A good visual tool to see data and insights in one visual dashboard.
April 18, 2022

A good visual tool to see data and insights in one visual dashboard.

Mithil Patel | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Modules Used

  • Data Cloud for Marketing

Overall Satisfaction with Salesforce Marketing Cloud

We use Salesforce Audience Studio to collect data from our customers at multiple channel touchpoints. The technology and AI that powers it has helped gather some interesting insights about our audience and marketing campaigns which let us better optimize our campaigns and return on investment. I feel that this unified dashboard is something that makes using the platform worthwhile.

Pros

  • Dashboard and reporting
  • AI and technology that is predictive
  • Parent brand is strong - Salesforce

Cons

  • I feel the pricing could be better were it a stand alone
  • I wish there was more automation in terms of report dashboard and notifications
  • There also could be better onboarding and customer support
  • It has a positive impact on seeing campaign results and audience insights that has helped optimize our marketing better and resulted in more ROI.
  • I feel the contract format is not something I like in terms of pricing and annual commitment. There are cheaper tools out there.
  • I also like the ability to run reports that matter in a timely manner.
We chose Salesforce Audience Studio over these competing products because it was a part of our overall Salesforce CRM contract and it made financial sense to bundle it along with our other products. I also feel the sales team did a great job in answering our questions and talking to an enterprise-level organization v/s some of the competing platforms out there.

Do you think Salesforce Marketing Cloud delivers good value for the price?

No

Are you happy with Salesforce Marketing Cloud's feature set?

No

Did Salesforce Marketing Cloud live up to sales and marketing promises?

No

Did implementation of Salesforce Marketing Cloud go as expected?

No

Would you buy Salesforce Marketing Cloud again?

No

I would recommend the Salesforce Audience Studio platform to users of the Salesforce ecosystem who are used to the complexity of the platform in general. I wouldn't recommend it to users who are new to the dynamics given the learning curve of the platform in general. I feel it is better suited for bigger teams too.

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