Item: Salesforce Data Cloud For Marketing
Rating: 8
Author: Morgan Duff

Use Cases and Deployment Scope

Salesforce Audience Studio was being used specifically by our Marketing department to automate + track posting and connections to our Company's social media accounts.

Pros and Cons

Simple and efficient UI
Increased efficiency through connections to Salesforce ecosystem
Configurability to ability to host multiple team workspaces within same platform

Integration with non-Marketing Cloud MAPs could be more seamless
Actionable customer insight could be difficult to gather with faulty/incomplete datasets
Required Einstein in order to access full potential of data science insights

Most Important Features

Ability to sync our various social media platforms, schedule posting, and gather engagement data insights
Keep customer data synced with our Salesforce database
Analyze web traffic and email segmentation performance

Return on Investment

Improved our ability to monitor sources for web traffic and customer path to specific forms / contact pages
Improved our ability to monitor and curate social media presence based on top performing posts
Integrations allowed us to track certain customer's footprints across all key marketing touchpoints

Alternatives Considered

Salesforce Audience Studio (formerly salesforce dmp), ZoomInfo, Oracle CX Content (formerly oracle content and experience cloud), Marketo and Outreach

Salesforce Audience Studio integrated seamlessly with our Salesforce instance and allowed us to maximize the wealth of data available to our Sales team when conducting outreach or audience segmentation. One of the biggest benefits to using this platform is that, to an extent, it can compete with many of the key functionalities of its competitors without the need to purchase multiple tools, form countless system connections and integrations, API calls, etc.

Key Insights

Do you think Salesforce Data Cloud For Marketing delivers good value for the price?

Not sure

Are you happy with Salesforce Data Cloud For Marketing's feature set?

Yes

Did Salesforce Data Cloud For Marketing live up to sales and marketing promises?

Yes

Did implementation of Salesforce Data Cloud For Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Salesforce Data Cloud For Marketing again?

Yes

Other Software Used

Outreach, OneDrive, Salesforce.com

Likelihood to Recommend

I would be much more willing to recommend Salesforce Audience Studio to a B2C company rather than a B2B like mine simply because I don't feel as though our business model allowed my marketing team to take advantage of Salesforce Audience Studio's strongest features. Their adaptive Consent Management looks incredibly helpful on paper, but if your audience is comprised of mostly enterprise server email addresses like ours, managing consent and email deliverability is a whole different problem.

Additionally, unless your business is integrated within Salesforce's Marketing Cloud product suite, you may find that functionality of key data science features are slightly limited - specifically when you are trying to build out a customer journey or revenue attribution model.

Salesforce Audience Studio - The Smartest AI for Salesforce Customers

Overall Satisfaction with Salesforce Audience Studio (formerly Salesforce DMP)