Item: Salesforce Commerce Cloud
Rating: 8
Author: Verified User

Overall Satisfaction with Salesforce Commerce Cloud

Use Cases and Deployment Scope

We use it for all communications with business leads and as our internal lead database. I personally create email and SMS communications to nurture and score leads. We also use Salesforce Commerce Cloud to track client account changes and adjust budgets based on performance. Ultimately, our scope is completely in Salesforce Commerce Cloud, even for ServiceTitan clients and clients we email using Emma.

Pros and Cons

Pros

Efficiently displays data
Lead scoring model is very effective
Easy to navigate through multiple accounts

Cons

Pardot is quite confusing to navigate and use
Automations are also quite complex and difficult to set up

Return on Investment

We are definitely making plenty from Salesforce Commerce Cloud though.
.

Usability

I think it's pretty great but a little bloated at times. I would say that separate sites like Pardot for certain functionality would be very beneficial.

Alternatives Considered

ServiceTitan Marketing Pro

I think Salesforce Commerce Cloud is significantly better than ServiceTitan for both ease-of-use and overall functionality. ServiceTitan has a lot of deliverability issues when sending emails that we don't encounter on Salesforce Commerce Cloud thankfully. Also, I think Salesforce Commerce Cloud is a better CRM for email and SMS purposes to help leverage data for dynamically created emails.

Key Insights

Do you think Salesforce Commerce Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Commerce Cloud's feature set?

Yes

Did Salesforce Commerce Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Commerce Cloud go as expected?

Yes

Would you buy Salesforce Commerce Cloud again?

Yes

Other Software Used

ServiceTitan Marketing Pro, Emma by Marigold, Adobe PhotoShop

Likelihood to Recommend

Salesforce Commerce Cloud is for larger organizations that need to house a large amount of client or contact data and wish to leverage that data. For smaller companies or ones that don't already have well-organized data, I think using Salesforce Commerce Cloud would be a huge undertaking. I'm not sure the cut-off for how small a company could be and it make sense to use Salesforce Commerce Cloud but once a separate entire database is needed, Salesforce Commerce Cloud is a huge help.

Salesforce Commerce Cloud Feature Ratings

Comments

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Great product with great service!