Salesforce Email is a great tool if you're already deep in the Salesforce ecosystem.
August 25, 2017
Salesforce Email is a great tool if you're already deep in the Salesforce ecosystem.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Salesforce Marketing Cloud Email Studio
The entire company uses Salesforce in some capacity, however the Marketing Cloud is used exclusively by our marketing department. The Marketing Cloud helps us coordinate our marketing effort with all the other aspects of our business to make sure we are on the same page, and making full use of BI from other departments.
- Integration with other aspects of Salesforce.
- Integration with our website.
- Intuitive layout.
- Salesforce could do a better job training you on all the features that are available.
- The permissions functions can be hard to update.
- Salesforce has allowed us to track the success of our marketing campaigns more easily.
- Seeing its success has encouraged us to do even more with email marketing.
- It is nice not having to intgrate any outside tools with Salesforce, this saves us a lot of time.
We chose Salesforce Marketing Cloud because we were already using Salesforce extensively in other areas. This integration within the Salesforce ecosystem is what makes it useful to us and why we selected it. If we weren't already using Salesforce we probably would have opted for a more specific solution like Mail Chimp.
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