Supercharges Saleforce and Efficiency
April 09, 2018

Supercharges Saleforce and Efficiency

John Cupoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Starter

Overall Satisfaction with SalesLoft

Salesloft was being used for our business development team. We used it to automate much of the business development process and integrated it with Salesforce to streamline the prospecting process. It helps to reduce the manual emails and gives you an auto-dialed option to increase your efficiency making calls.

Pros

  • The autodialer works very well and allowed me to make on average 40 calls an hour.
  • Creating automated email cadences was very easy and helped to continue touching prospects without having to put manual effort in.
  • The integration with Salesforce is great since it pushes all of your activity through so you don’t have to double up on logging information and activity in different places.

Cons

  • I’d like to see email templates be importable from Salesforce. In many cases I had full cadences set up in Salesforce that then all had to be transferred over manually. Having an import function would go a long way.
  • The autodialer was individual calls instead of a single call session. It would save some time if it was a single call session and just went on to the next number within the same session instead of making a separate call.
  • Salesloft allows me to make more calls and have more conversations, which ultimately winds up equalling more leads.
  • It saves time on emailing cold prospects through automation to make you available for other tasks.
Salesloft doesn’t necessary compete with Salesforce, but is a great supplement for those in a business development role. It increases efficiency and actually makes Salesforce a better product by giving you additional functionality you can use and integrate with it.
I think for any kind of business development or cold prospecting it is a great tool. It’s not as useful for follow up of people you’ve already had a discussion with as Salesforce already has that functionality. So if you are considering it for reaching out to current customers or prospects already in the pipeline it’s not necessary if you have another CRM already.

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