Drift - good potential, but it's still got a long way to go
March 24, 2018
Drift - good potential, but it's still got a long way to go
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Drift
Drift is being used by our inbound sales team. It's main purpose is to prospect and chat with Enterprise leads, but can also provide support and discussing best plan options for those who have questions.
- Clean interface that attracts people to chat
- Playbooks that are customizable and can spark interesting/tailored conversations
- Overall buggy - integrations with SF don't really work. Chat notifications don't show sometimes, and the Drift extension makes my gmail crash.
- We used SnapEngage before Drift. We've only had it for a couple of months, so it's hard to compare data from before to now. When first implemented, we had much less chat leads - it's balanced out a bit more now. So far, a more neutral impact.
SnapEngage is a little clunkier with less features and not as user friendly/aesthetic. Drift is highly customizable with beautiful interface, and I believe the reason why our team chose Drift is due to the many integrations & features that can tailor chat messages. It's also supposed to aggregate more data about the people who chat. SnapEngage was less buggy, but a very simple tool that didn't implement as many features.