SALES hero the backbone of sales and marketing.
Updated September 12, 2025

SALES hero the backbone of sales and marketing.

PRANAY PATRA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

SAP CRM (legacy editions)

Modules Used

  • Sales CRM
  • Sales Automation and Forecast Optimization
  • Billing and Revenue Management
  • Sales Performance Management
  • SAP Intelligent Sales Execution (Datahug)

Overall Satisfaction with SAP Sales Cloud

SAP sales cloud helps in complex finance scenarios for better compliance with us, and it helps in faster sales conversion due to complex automation. It reduces cost and error for manual intervention as it automates most things. Its capability to make the integration smoother with other SAP products like SAP FICO, SAP MM, and SAP PM.

Pros

  • The scalability term is very high and easy.
  • AI-powered sales insight.
  • S4/hana support for cloud integration.
  • S4/hana support for cloud integration.

Cons

  • It is a little complex and costly for smaller organizations.
  • Classified as a specific business where the challenge is customization.
  • Integration problem with legacy systems, as it's well aligned with the SAP ecosystem.
  • Increased efficiency for salespeople due to real data tracking and analysis.
  • Cost reduction: We can say it's essential to do things faster.
  • Customer behavior data and real-time tracking help to know customers' tastes for better retention and conversion.
I would say it's seamless to integrate SAP products into the SAP ecosystem, like SAP PM, SAP MM, and SAP FICO. Still, it's tough to replicate the business for particular businesses when it comes to integrating with other analytical systems and legacy systems. The base version lacks customization and integration. I am not saying it's impossible, but preparing the data pipeline and API is challenging.
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.

Do you think SAP Sales Cloud delivers good value for the price?

Yes

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

Yes

Would you buy SAP Sales Cloud again?

Yes

1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.

SAP Sales Cloud Feature Ratings

9.1
Customer data management / contact management
10
Workflow management
8
Territory management
10
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
7
Contract management
9
Quote & order management
10
Interaction tracking
8
Channel / partner relationship management
10
10.0
Case management
10
Call center management
10
Help desk management
10
10.0
Lead management
10
Email marketing
10
9.3
Task management
10
Billing and invoicing management
8
Reporting
10
9.3
Forecasting
9
Pipeline visualization
10
Customizable reports
9
7.5
Custom fields
7
Custom objects
8
Scripting environment
9
API for custom integration
6
9.5
Role-based user permissions
9
Single sign-on capability
10
10.0
Social data
10
Social engagement
10
9.0
Marketing automation
8
Compensation management
10
10.0
Mobile access
10

Comments

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