SAP Sales Cloud - How to build on relationships not transactions
September 03, 2025

SAP Sales Cloud - How to build on relationships not transactions

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

SAP CRM (legacy editions)

Modules Used

  • Sales CRM
  • SAP Intelligent Sales Execution (Datahug)
  • Quotes and Contracts
  • Marketing
  • Service

Overall Satisfaction with SAP Sales Cloud

We use SAP Sales Cloud for marketing campaign, as CRM, customer orders reegister, trade marketing activities, scheduling visit at point of sale, service and products complaits, etc.

We had more than 6 solutions from different parnerts and now we only have ONE. In the other hand, now we have visibility about leads, customers, RFPs stages, all integrated with our ERP.

Pros

  • Visit routing
  • Integration with SAP ERP
  • CRM
  • Lead management

Cons

  • Complex implementation
  • Support is expensive
  • Few consultant in the market
  • Positive: Supervision of your sales team
  • Positive: Total visibility of the opportunity management (Win/Loss)
  • Positive: Total visibility of the marketing campaigns (KPIs)
SAP Sales Cloud improved the user experience with an excellent user interface, the sales team can use it offline and best of all they have a 360-degree view of the customer, all at their fingertips to improve negotiations and have all the information of the sales process at hand, from demand generation to complaints and customer service issues.
Typically, marketing, sales, invoice collection, quality, and customer service processes are located in different areas of the business and are managed by different teams. SAP Sales Cloud allows you to scale functionality based on your needs. It's also modular, so you can implement it piecemeal. It's like building a Lego set; each user gets what they need.
SAP Sales Cloud has a native integration with SAP ERP as a backoffice through SAP BTP, which facilitates processes and provides a 360-degree view of data. In the case of Salesforce solutions, the integration is possible, but we prefer to integrate SAP with SAP. Furthermore, by having the same look and feel as SAP's FIORI solutions, adoption is easier for users.

Do you think SAP Sales Cloud delivers good value for the price?

Yes

Are you happy with SAP Sales Cloud's feature set?

Yes

Did SAP Sales Cloud live up to sales and marketing promises?

Yes

Did implementation of SAP Sales Cloud go as expected?

Yes

Would you buy SAP Sales Cloud again?

Yes

When you have SAP ERP is an excellent option because you can connect natively your ERP with SAP Sales Cloud throught SAP BTP, and you can sync data from your products and services, customers, materials, orders, etc. directly form your ERP.

If you have not SAP ERP, maybe you can review others tools more than Sales Cloud, bacause the integration it could be

SAP Sales Cloud Feature Ratings

8.9
Customer data management / contact management
10
Workflow management
8
Territory management
8
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
10
Contract management
8
Quote & order management
8
10.0
Case management
10
Call center management
10
9.0
Lead management
8
Email marketing
10
10.0
Task management
10
Billing and invoicing management
10
Reporting
10
10.0
Forecasting
10
Pipeline visualization
10
Customizable reports
10
10.0
Custom fields
10
Custom objects
10
Scripting environment
10
API for custom integration
10
10.0
Role-based user permissions
10
Social CRM ()
Not Rated
7.5
Marketing automation
5
Compensation management
10
10.0
Mobile access
10

Comments

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