Overall Satisfaction with SEMRush
We use SEMrush for keyword analysis and competitor analysis. We also use it to validate visitor information from Google Analytics for our clients.
- SEMrush's keyword analysis tools are excellent both for client recommendations and also for competitor analysis.
- SEMrush is very helpful in targeting prospective new clients whom we can tell need help with SEO.
- SEMrush's backlink reports are very incomplete.
- SEMrush's website SEO analysis reports are inaccurate and not useful.
- SEMrush's pricing is pretty high compared to the value that we receive.
- It is helpful, but it's not our most important tool.
- It's most useful when examining non-client companies, either as prospective new clients or as competitors to our existing clients.
Google Search Console is free, so that's a point in GSC's favor. BrightLocal is excellent at search ranking reports but not as strong on other fronts. SEMrush is very good at analyzing companies to which you don't have direct access, such as competitors and prospects.