Track Results and Prove Value to Clients with SEMRush
Updated May 16, 2021

Track Results and Prove Value to Clients with SEMRush

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with SEMRush

I work for an internet company, so understanding SEO and SEM is of extreme value to us. While our core competency and product delivery has been website design and development for nearly 20 years, we've recently made a huge push toward digital marketing for clients. As the digital strategist on the team, it's necessary for me to be able to track SEO progress, competitors, etc. This tool is only used by our digital marketing team.


  • The ability to crawl every tiny detail of a website is great. Not only that, but SEMRush breaks down problems by Errors, Warnings, and Notices. By prioritizing technical issues and content needs, it makes it very easy to know where to start optimizing a site.
  • The competitor analysis feature in SEMRush is extremely robust. In fact, we switched to SEMRush from another program specifically for how robust the competition feature is.
  • SEMRush covers a wide range of needs. If you need social media insights and a tool to schedule content, this does it. If you need comprehensive website audits, it does that too. From keyword tracking to backlink audits, this tool has everything.
  • The report builder feature is extremely helpful. It allows you to drag and drop certain features from your project and build out a report.


  • Since several areas of SEMRush are still in the Beta phase, it can be quite buggy at times. However, their customer service team is very quick to respond and resolve any bugs you find.
  • It's given me the tools I need to provide true value to our clients. This has built trust with them and helped to retain clients from project to project.
Moz is the main tool I used before SEMRush. I found Moz to be very helpful and robust in a lot of ways, but extremely lacking in terms of the competitor analysis. SEMRush has a much stronger system for analyzing competitors, which is of high value to my clients. It also has a backlink audit tool that Moz did not have.
If you need to audit backlinks, this tool does it. If you want to analyze your keywords and assess content page by page, it does that too. Essentially, any need you run into in the digital strategy world, SEMRush has a solution. It can be time-consuming, as the learning curve is pretty steep. But it's an excellent resource.

Semrush Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools


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