Overall Satisfaction with SEMRush
We use SEMRush to do SEO audits as well as manage a few client campaigns. We use it to do site health audits, monitor keyword position rankings, on-page SEO analysis, backlink audits, PPC ads, organic traffic insights and to do competitor research. It gives us the most complete look at the SEO health of a website compared to any other tool on the market.
- Keyword research.
- Position tracking.
- Competitor analysis.
- Site audits.
- Pricing can be prohibitive.
- Positioning isn't always exact - but I haven't found a tool that is 100%.
- Backlink audits aren't always exact - but again, most tools differ here.
- ROI at first was rough - pretty expensive. It has improved greatly as time went on and it helped me acquire new clients!
- Does a great job of on-page SEO auditing and is really good at competitive analysis. Will more than pay for itself.
SEMRush blows them all away with the exception of Ahrefs. I think these two are the undisputed kings of SEO tools. Majestic is also an amazing tool - and I use it alongside SEMRush - but it's not as good with several of the key things I use SEMRush for. Ahrefs is also very costly - you can't go wrong with either tool.