Our traffic has gone up by leaps and bounds. Great features. Clear ROI.
April 12, 2019

Our traffic has gone up by leaps and bounds. Great features. Clear ROI.

Nick Kachairaporn | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with SEMRush

SEMrush is the core of our inbound marketing efforts. Using SEMrush, we do competitive research as well as in-depth analysis of our own site and content. SEMrush lets us see our site in ways we simply can't on our own. It helps us understand our own search visibility, our day to day performance in SERPS, and the risks we face.

Pros

  • Keyword research is the core of SEMrush, and it guides our content development.
  • Competitor research lets us see what our competition is doing, and turns that into actionable ways for us to step up our game.
  • Risk analysis is a big part of what SEMrush does. With "dirty" backlinks being an increasing problem, SEMrush tells us where the risks are, and it also helps us clean up our act.

Cons

  • Too much fear mongering. They often send cheesy and alarming emails evaluating your risk as "high," banking on the fear factor to keep subscribers subscribing, which just isn't necessary. The whole disavow thing is so 2015. Please let it die. The fact that SEMrush is using this to sell subs is really not the best thing. I wish they wouldn't do it.
  • SEMrush is very, very big. A little more hand holding up front would have been nice.
  • Before SEMrush we would just "hope" for traffic. Now we're able to intelligently plan our keyword dominance and we're much more efficient when it comes to writing for traffic results.
  • The price is very reasonable considering the benefits.
I've also used Ahrefs and I'm not a fan. I find it very difficult to use and much more time intensive.
I think SEMrush is vital for any small business who cares about their web presence, and for whom inbound traffic represents a big part of their marketing efforts. SEMrush has enabled us to grow our traffic by at least 300% over the past 2 years, and we're still growing.
Mostly what we use SEMrush for is content planning based on keyword traffic data. By understanding what keywords bring in the most traffic, we can intelligently plan our posts to maximize inbound traffic and go for the sweet spots in search results.

Semrush Feature Ratings

9.0
Keyword analysis
10
Backlink management
9
SERP ranking tracking
9
Page grader
10
Competitive analysis
10
Site audit / diagnostics
8
Site recommendations
8
Task management
8
Local SEO
9
Social SEO
9
Mobile SEO
9
Global SEO
9
Multi-domain support
9
Integration with web analytics tools
9

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