The best SEO tool that bring all of your data sources together
March 29, 2019

The best SEO tool that bring all of your data sources together

Kyle Moloo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SEMRush

We use SEM rush for our own marketing and for our clients as well. We have two main uses for it:

1. Website Audits + Remediation:
When we need to determine site health and also any errors, warnings, or broken links that need to be remediated, we use SEMrush's tools that connect to Google Analytics and Search Console.

2. SEO / Keyword Research + Reporting:
SEMrush's tool that shows us our position rankings for keywords we're tracking is really valuable. We upload a list, typically around 100-3-- keywords and phrases and then SEMrush can tell us where we currently rank for them. It also lets us know where our competitors rank for those same keywords and how we compare to them against those words/phrases over time. Then, we can take those numbers and build them into project reports that can be branded and organized into PDFs for our own internal meetings and/or to send to our clients.
  • Website Health Audits.
  • Keyword Positioning/Rankings.
  • Competitor Research and Analysis.
  • Creating multiple projects for each of our clients so we can track their sites, competitors, and keywords individually.
  • I'd like to see better, more customizable dashboard widgets.
  • Pricing based on how many keywords are being tracked is not a great model.
  • I'd like to see reports take into account both mobile and desktop collectively, instead of keeping them separate.
  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
- SERPs is great for keyword research (volume, cost, etc.), but when it came to reporting, I found the tool clunky and hard to use. It was difficult to manage multiple projects and I didn't feel like I was always getting accurate data.
- HubSpot has great analytics tools, but they don't extend beyond landing pages and website pages that are hosted on their platform. So, for my Wordpress site, I needed a tool like SEMrush that could integrate with Google's tracking tools and HubSpot's
- Google Analytics is clearly best in class, but it's hard to use at times and requires more time to master than I can put towards it.
- Search Console is great as a source when tied into other platforms, but it's hard to find valuable data inside it alone.
If you have a site that you're actively updating and driving traffic to, you need a tool like SEMrush. It makes sure that I can see where warnings/errors are popping up and tells me how to remediate them. It also shows me how I'm doing for the keywords I'm tracking--and how I stack up against my competitors for them. It also is the best overall software I've seen for SEO, with the ability to integrate with Google Analytics & Search Console. Its price is validated by just keeping me out of Google's platforms, but it goes further by allowing me to customize the data I see and the reports I create. There are probably plenty of features I'm not even using yet that would make this platform more valuable to our organization, like the social media, advertising, backlink and brand tools.

Semrush Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools