Overall Satisfaction with SEMRush
The whole company is using it (we're a small team of two, with several contractors). We primarily use the SEO audit tool, position tracker, keyword magic tool, link building tool, and backlink tool. Also, the SEMrush Google docs add-on (that you can only have if you have a paid subscription to SEMrush) called "SEO Writing Assistant" has been super helpful for my content team. We use all of these solutions to analyze and address SEO issues with our clients' websites, and also to inform their content marketing campaigns through keyword and competitive research.
- Ease of use. Hands down, SEMrush is easier to pick up and use than alternatives like Screaming Frog.
- Robust. There are so many options and tools within SEMrush that it would probably take years to master them all.
- Reporting. SEMrush offers a ton of automated reports that they'll send straight to your inbox, but they also have a report creation tool that you can use to make branded reports to send to your own clients. It's a drag and drop tool that functions a lot like a website builder, with different "widgets" that show different data.
- Tutorial and learning content. Because SEMrush is so huge, it can be frustrating to want to use a tool and not be able to find high-quality reference material on using it. I wish they'd invest a little more in their blogs and video tutorials so users could quickly and easily get the most out of the program.
- Price. I pay $200/month in order to be able to service about 5-8 client projects simultaneously - it feels a bit steep for me, since I'm not using every single tool within the suite. It would be nice if there was some way to only pay for the tools you use.
- It's definitely helped validate my processes - having the ability to report on SERP rankings shows my clients that my content marketing campaigns work.
- It's helped streamline my team's content production process with the use of the Google Docs add-on, the SEO writing assistant.