The best software for SEOs
Updated July 22, 2021

The best software for SEOs

Daniel Berry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Semrush

We use Semrush for our SEO strategy and content optimization efforts. It's crucial for keyword tracking and research, and we use the reports tool on a monthly basis. Additionally, we use the writing features on our team to optimize content for SEO, grammar, punctuation, readability, and tone. Finally, Semrush is a huge benefit when it comes to monitoring our competitors and identifying keyword gaps.
  • Keyword research
  • Competitor analysis
  • Usability/user experience
  • Customer support
  • Occasional technical hiccups
  • Limited functionality with certain keywords (e.g., firearms)
  • Confusing SERP results setup
  • More affordable than previous software we've used
  • More helpful features, which leads to increased efficiency
  • Automations (e.g., monthly reports) also save time
As I mentioned earlier, Semrush is my favorite tool for SEO strategy and optimization. I think it's the very best in this particular area. It doesn't have the other features (e.g., email marketing, user management, etc.) of a tool like HubSpot, but it's ideal for marketers like myself whose responsibilities mainly center on SEO. It offers way more helpful features than BrightEdge, which practically wasn't usable for us in the firearm space. It's also easier to use than a tool like Ahrefs.

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

Semrush is ideal for a variety of scenarios. I've used it at marketing agencies, as part of freelance work, and as part of an in-house marketing team. The beauty of Semrush is that it's scalable, so whether you're an individual, a small company, or a large organization, you can find value with the tool. It's the best SEO software solution I've used.

Semrush Feature Ratings

7.9
Keyword analysis
9
Backlink management
8
SERP ranking tracking
6
Page grader
8
Competitive analysis
9
Site audit / diagnostics
9
Site recommendations
8
Task management
6
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
8
Global SEO
Not Rated
Multi-domain support
8
Integration with web analytics tools
8