SendGrid Marketing Review
February 20, 2017

SendGrid Marketing Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • SendGrid Marketing Campaigns

Overall Satisfaction with Twilio SendGrid Marketing Campaigns

We send out multiple monthly newsletters for our players as well as our game operators. Our marketing department uses it as a means to communicate with our communities and share information about upcoming events, product releases, and other vital information. We also use it to send information about the various systems we use.
  • The drag and drop feature to build your newsletter is easy to use.
  • You only pay for the email you send so pricing is extremely reasonable.
  • Customer service and technical support is difficult to get a hold of unless it is through email which has a longer response time.
  • Very HTML and coder based so if you do not know how to code, your options are limited.
  • Little bugs will make parts of your newsletter not come out right like spacing or colors in certain areas.
  • They have allowed us to communicate with a large audience of our players and operators.
  • They have allowed us to strengthen communication between our players and operators which keeps them informed and happy.
Most cost effective was the reason we chose this one. It is absolutely the most bang for your buck without spending a lot of money. This also comes at a cost as there are less templates, less features, and the customer service can be difficult to utilize.
I think it is well suited for people who do not want to spend a ton of money on email marketing. It is also easy to use for people who do not know how to code, but there are a lot more features and capabilities if you do know how to code. This is a plus and a minus. I also think that their tutorials are very abundant and helpful if you are able to learn on your own and teach yourself how to use the software.

Twilio SendGrid Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
3
Ability to test dynamic content
3
Landing pages
3
A/B testing
5
Mobile optimization
5
Email deliverability reporting
7
List management
7
Triggered drip sequences
Not Rated
Dashboards
6
Standard reports
6
Custom reports
6