Best Marketing Automation Value in the market - hands down!
September 07, 2016
Best Marketing Automation Value in the market - hands down!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with SharpSpring
We are an agency using SharpSpring for our clients. Our primary objective is to bring our clients into compliance for our new email law (CASL) but we have used the full on marketing automation and CRM for all clients to date. Tracking of data in real time is a key element of proving opt-ins under CASL. SharpSpring is exceptional at that. There were NO SURPRISES. What we signed on for is what we received. All promises were kept.
- Tracks real time changes in data
- Nurtures sales leads
- Identifies prospects
- Tracks their engagement and interest in our clients
- Email deliverability
- Email open rates
- We have not found a platform that keeps our clients as CASL compliant as SharpSpring does.
- We are in our first 6 months and we have more than paid for our initial investment.
- Our cost per account added is so low we are able to find a price point for every client - and still make a profit.
Infusionsoft was much more difficult to use. SharpSpring is simple yet powerful. It is visual so my clients can see what is going on at all times. Things just seem to be where you think they are and support is ready and waiting if we have any questions. As a small business person, any solution I have to go for 3 days of training for is far too complicated for us and our clients.
Constant Contact Lead Gen & CRM Feature Ratings
Using SharpSpring
9 - Our Account managers are the every day users while Senior management, production, and IT weigh in as needed. If our clients have difficulty, be it administration, sales, marketing our technical, there is someone on staff they can deal with. Our team is also backed by a customer satisfaction team leaders as well as technical support at SharpSpring.
9 - Our Account managers are the every day users while , Senior management, production, IT, weigh in as needed. If our clients have difficulty, be it administration, sales, marketing our technical, there is someone on staff they can deal with. Our team is also backed by a customer satisfaction team leaders as well as technical support at SharpSpring.
- Email marketing
- CASL compliance
- Lead nuturing
- CASL compliance
- Visitor ID
- Visual timeline - Life of The Lead
- Automate more marketing activity
- Provide relevant content to small segments
- Improve engagement rates
Evaluating SharpSpring and Competitors
- Price
- Product Features
- Product Usability
- Third-party Reviews
We were looking for a solution that solved our CASL compliance factors. CRTC has clearly stated the PROOF of opt-in or engagement is firmly on the organization. In other words, if someone is on your email list you must understand how they came to be on it and what type of consent you have to email each individual. SharpSpring excels at this.
I might have asked more questions about deliverability of their email engines and process. We were using Campaign Monitor and were very happy with their email performance, but they did not have automation. They have since added it, but their pricing model is not practical for the way we go to market.
SharpSpring Implementation
- Implemented in-house
Yes - As our primary application was CASL compliance we wanted to learn list management and email marketing functions first. As soon as we had clients up and running there was immediate demand for the automation (workflows) A/B testing, CRM and using SharpSpring to help capture and nurture sales leads. We implemented phase 2 in order to better understand the full on marketing automation platform.
Change management was a small part of the implementation and was well-handled - We have never offered this service to our clients and we were a little nervous about doing so. Out clients expect us to be up to speed on all things digital marketing and we knew we were going to have to pick a marketing automation platform sooner or later. We are very glad we waited until we found SharpSpring
- Understanding what marketing automation could add to our marketing efforts.
- Thinking through our list management structure.
- Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well.
SharpSpring Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
I am not clear what SMTP, Inc does therefore it is a difficult question to answer. I believe SMTP, Inc was an early partner with SharpSpring, providing full on email engines and support for the marketing automation platform, but is no longer a SharpSpring partner, allowing them to improve their email deliverability. I am not positive about this...
Using SharpSpring
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Email management
- CRM
- List management
- Set up
- Landing pages
Yes - SharpSpring is responsive so the 50% of our email users who open their email while mobile, they have a good experience and can read what our clients are sending. Their app allows us to see what is going on with our leads and follow up on tasks and activities assigned to us.