Connects the Dots Between Marketing and Sales
March 01, 2018

Connects the Dots Between Marketing and Sales

Keith Luscher | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with SharpSpring

We use it to facilitate leads through our sales funnel. A big challenge for small companies is letting leads fall through the cracks. SharpSpring helps close that gap, with an integrated platform of automated marketing and CRM. It provides insights on what our prospects and customers are doing in terms of visiting our website (what pages, when and for how long) and email communication. It really does bridge the gap between marketing and sales, allowing our clients to get even more value out of the content and messaging campaigns we create and deploy for them.
  • Easily integrates with your website to give powerful insights on visitor interests and behaviors--and can send automated follow-up messages to return visitors to cultivate the relationship.
  • A powerful CRM platform that shows every step, or "touch point" of the prospect/customer journey with you.
  • A "Visitor ID" feature that can identify business visitors' organizations based upon their IP address--don't think many platforms do that.
  • When I send someone an email, in most cases it can alert me when the recipient opens it. That's powerful.
  • It's constantly improving, based on feedback from users like me.
  • I would also like to see some improvements on the mobile app--it's too cumbersome to open up and access which prevents me from using it as much as I may otherwise.
  • I would like to see stronger integration with ThriveThemes--which is the conversion-focused platform I use for my WordPress websites and those of my clients.
  • I use LinkedIn exclusively for prospecting, and stronger integration with that platform would be welcome (much of that is on LinkedIn). That said, it does have strong connectivity with all three social media platforms: LinkedIn, Facebook and Twitter.
  • I produce and deploy messaging campaigns for my clients to help them generate leads. Without the power of SharpSpring, many of those leads would be lost or mismanaged.
  • I've been able to add this to my arsenal of solutions to offer my clients--I'm a small company like many of my clients. Offering SharpSpring at such an affordable price really does make marketing automation an easy call to make.
  • Personally, I have grown professionally and learned SO MUCH in an area that changes every day. SharpSpring keeps up and leads the way.
HubSpot is very powerful, but also very expensive. I did use the CRM service for awhile but found it difficult to pick up. It also seemed to be way too "modular"--with each module coming with its own price. By comparison--SharpSpring is FULLY INTEGRATED WITH ALL FUNCTIONALITY AT YOUR DISPOSAL FOR ONE LOW PRICE.
I speak mostly from a B2B perspective, and that's where I see its value. If you are building long-term business relationships, and you are engaging your prospects online through your website and email messaging (in addition to personal 121 outreach), SharpSpring is a crucial asset to making this go smoothly. I have successfully implemented it an asset recovery company that wants to engage and connect with financial institutions, as just one example. Looking also to deploy for a local coffee company that is re-branding and provides commercial services. If your business is more B2C, and more transaction-focused with little personal engagement, in my opinion, SharpSpring may not be the best choice.

Constant Contact Lead Gen & CRM Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated