Shopify simplifies and scales e-commerce
February 13, 2017

Shopify simplifies and scales e-commerce

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Basic

Overall Satisfaction with Shopify

Shopify is used for select e-commerce clients, all of which are privately funded startups. It is maintained by myself and our account team, while clients are responsible for day-to-day management. Shopify allows those brands manage, track, and maintain e-commerce sales in a unified platform, as well as providing easy integrations with other tools in their roster.
  • Ability to integrate with a range of other SaaS tools and platforms.
  • Easy-to-digest analytics and reporting.
  • Customizability of online stores and websites.
  • Only so much you can do with their themes.
  • Analytics may not be meaty enough for "power users."
  • Shopify has helped us measure the effectiveness/leads of various marketing efforts.
  • Promotions and A/B testing of promotions allow us to refine and optimize our marketing messages to increase ROI.
  • Shopify frees up time for owners/marketers to use on other projects and activities.
WooCommerce seems to have a more robust e-commerce store management suite--in regards to inventory management, processing, and shipping, WooCommerce has the upper hand. On the other hand, Shopify shines in its breadth of features--it's more powerful when it comes to customization of sites, number of integrations, and overall simplicity. Design-wise, Shopify is a bit more sophisticated.
Shopify is an excellent low-cost option for small businesses and startups, vs. larger, established retailers. Its feature set is straightforward and simplifies much of the day-to-day management of running an online store, so that owners/managers can focus on growing their business.

Shopify Feature Ratings

Product catalog & listings
7
Product management
9
Bulk product upload
5
Branding
6
Mobile storefront
9
Product variations
6
Website integration
8
Visual customization
6
CMS
6
Abandoned cart recovery
8
Checkout user experience
10
eCommerce security
9
Promotions & discounts
9
Personalized recommendations
6
SEO
6
Multi-site management
6
Order processing
9
Inventory management
9
Shipping
7
Custom functionality
6