Shopify is a simple, easy to use, eCommerce solution. Just don't try to customize it much
December 11, 2018

Shopify is a simple, easy to use, eCommerce solution. Just don't try to customize it much

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Shopify

After comparing eComm solutions for a client, we went with Shopify as the preferred solution when building their site. They were a startup and the ease of management of products, lack of hassle of site maintenance, and built-in integration w/ Amazon were the major factors that made us go w/ Shopify.
  • Product details and listings is simple and straightforward
  • Inventory Management is robust and easy to grasp
  • integration with the most common payment processors and Amazon listing are great
  • Site/Store customization is difficult - it's page templates are based on an XML-like markup that you have to learn to do any page design edits
  • There is a store/library of premium site themes to purchase, but the offerings are limited when compared to the comparable ocean of themes for something like WordPress
  • Since custom development for Shopify is less popular - it's difficult to find help if have customization q's or get stuck. There isn't a very active Shopify dev community
  • Using Shopify allowed our client to maintain a small team for marketing and fulfillment while ramping up their business in terms of manufacturing and logistics
  • The difficulty in customization lead to us running over budget and timeline - so the client did not get their site at the promised date
  • Once the site was up and running, sales started streaming in - having such an automated self service sales process saved on overhead resources
Magento, BigCommerce, and WooCommerce for WordPress were the main alternatives we considered.
  • Magento - we had a negative experience with the complexity involved in maintaining the site backend and product catalog with a previous client and decided it wasn't suitable for the client in question's site
  • BigCommerce - based on our investigation, BigCommerce's customization options were even more limited than Shopify's and their subscription model was more expensive
  • We have had positive experiences with WordPress and WooCommerce but the client's non-technical nature and desire to have the site basically run itself w/o support steered us in favor of Shopify
Shopify is a good solution for a small- to mid-size business that needs an easy-to-manage eCommerce solution. Since it is not easy to customize the design of a Shopify site, I'd strongly recommend just selecting one of the premium themes to start out with and then hire a specialist to do custom design later when you're making enough profit to warrant a redesign.

Shopify Feature Ratings

Product catalog & listings
Product management
Bulk product upload
Mobile storefront
Product variations
Website integration
Visual customization
Abandoned cart recovery
Checkout user experience
eCommerce security
Promotions & discounts
Order processing
Inventory management
Custom functionality