Helping micro businesses and smaller organisations sell online
May 22, 2021

Helping micro businesses and smaller organisations sell online

John Crumpton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Shopify

One of our clients, a city farm in East London, uses Shopify to sell hand-made gifts, seasonal plants and farm produce. This is the online version of their bricks-and-mortar shop at the Farm, which only opens on weekends. As a charity, the Farm has to watch its budgets carefully. It wasn't economically workable to have the physical shop open during the week with the footfall.
  • Easy to set up
  • Manage orders easily
  • Marketing tools
  • More customisation on the homepage (I'd like to see an option for all/filtered products, not just popular this week)
  • Had a sidebar filter for price, attributes etc
  • Saved us £80/day on staffing
  • Reaching more people with the products
Magento is more serious; you'll need support from your digital agency and a retainer for promotions and updates.

WooCommerce is good but becomes expensive with all the extras that shopify has out of the box. And this relies on WordPress which you'll need to maintain and keep all the plugins updated. And regularly scan for malware etc.

Do you think Shopify delivers good value for the price?

Yes

Are you happy with Shopify's feature set?

Yes

Did Shopify live up to sales and marketing promises?

Yes

Did implementation of Shopify go as expected?

Yes

Would you buy Shopify again?

Yes

WordPress, Google Workspace (formerly G Suite), Microsoft 365 (formerly Office 365)
Anyone can start using Shopify and figure out how to add products and launch their store. It's very easy to use and the pricing is great compared with using WooCommerce and WordPress. They handle all the maintenance and security for you.

It's positioned more for micro businesses and small organisations or as a starting point. As you ramp up, I recommend Adobe Commerce (aka Magento)

Shopify Feature Ratings

Product catalog & listings
7
Product management
7
Bulk product upload
Not Rated
Branding
8
Mobile storefront
8
Product variations
Not Rated
Website integration
8
Visual customization
5
CMS
Not Rated
Abandoned cart recovery
Not Rated
Checkout user experience
Not Rated
eCommerce security
10
Promotions & discounts
7
SEO
8
Order processing
6
Inventory management
6
Shipping
6
Custom functionality
4