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IBM Watson Campaign Automation Review: "Wonderful marketing automation tool"
https://www.trustradius.com/marketing-automationIBM Watson Campaign AutomationUnspecified7.878101
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November 05, 2013

IBM Watson Campaign Automation Review: "Wonderful marketing automation tool"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • Integration with Salesforce.
  • Drip email campaigning.
  • Easy landing page creation.
  • Dealing with duplicate email addresses.
  • More advanced landing page design.
  • Easier administration for SFDC integration.
  • Silverpop allowed us to deliver 5 times the amount of emails.
  • Increased prospect experience through the ability to deliver emails based on a drip schedule.
  • Increased open and click rates.
  • Outbound reps were able to speak intelligently to prospects about the information they already received which built confidence and trust in the prospect.
  • The analytics team was able to develop more targeted marketing campaigns because we could see the natural progression of which emails were driving response. We could see which campaigns were pushing enrollment.
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
There is always room for improvement, even with the best tools so remember that during the selection process. SilverPop gives marketers all the tools they need to more efficiently manage landing pages, email campaigns, and determine the ROI or value of those campaigns.

Product Usage

8 - email marketing, online marketing, outbound sales reps, marketing analytics. The main users of the tool are the Marketing department. Marketing implemented, managed, and paid for the product themselves.
1 - The SilverPop Admin is the main support for the product. The Email Manager did support the email campaign design and email design. The SilverPop admin and Email manager worked together to support issues or questions of deliverability and unsubscribe.
  • Email campaigns.
  • Landing pages.
  • Campaign analysis.
  • Subscription management (opt-in and opt-out).
  • We were able to reducing software costs exponentially by using SilverPop as a one-stop-shop for our automation needs.
  • Subscription management was robust.
  • As a subscription center
  • To create and manage landing page and eliminate the vendor doing this currently.

Implementation

Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Yes - 1 - Training for the inhouse admin.
2 - Data clean-up.
3 - Product installation & connection to Salesforce.
4 - Strategic mapping planning.
5 - Mapping and activation.
Change management was a minor issue with the implementation
  • We should have had an in-house team, not just one person reasonable for the implementation in-house.
  • The mapping process (SFDC to SilverPop) was a bit daunting. Have a team to plan and review.
  • Bi-directional versus one way syncing was a huge issue for us. The initial implementation caused problems and overwrote a good bit of data in Salesforce.