Similarweb Pro- The Perfect Tool for the Pro Marketer in you
July 31, 2023

Similarweb Pro- The Perfect Tool for the Pro Marketer in you

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Similarweb PRO

We wanted to understand our audience better- like the websites they visit, affinity they have so that we can use this in paid marketing campaigns- Similarweb pro helped lot in this regard
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
  • User Behavior Understanding
  • Technologies websites uses
  • Split the traffic of websites into paid, non paid and segments within that
  • Mobile specific data
  • Similarweb could integrate with ad platforms and help with how data can be used in targeting
  • Integration with Google sheets- to automate api much effectively
  • Website Audience Understanding
  • Website Traffic Profiling
  • Understanding technologies behind websites
  • Improvement in Cost/ Qualified Lead
  • Reaching relevant Audience TG at lower prices
We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool than the rest mentioned above, so chose similarweb

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

Where similarweb is suitable-
- Understand audience behaviour
- Competitor website analysis

Where similarweb is not applicable
- Analyzing website users by specific segments like say company name (which tools like factors, 6 sense could do)
- When more than simple data is required- similarweb doesn't provide the actions with the data






Similarweb Feature Ratings

Contact information
7
Company information
7
7.7
Keyword analysis
7
SERP ranking tracking
8
Competitive analysis
8
Industry and Sector Research
7
Independent Research Access
8
Search Tools
8
Industry-Specific Information
7
Macroeconomic News
7
Competitor and Industry Benchmarking
9
Competitor Research
8
Web Traffic Analysis
9
Consumer Feedback
8
Competitor alerts
9
Market Insights and Reports
8