Social Studio is competent
April 05, 2017
Social Studio is competent
Score 8 out of 10
Vetted Review
Verified User
Software Version
Social Studio
Overall Satisfaction with Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing department. It helped me, as the social media manager, keep track of our social calendar and our engagement. It also allowed my managers to keep an eye on our calendar.
- It helps you visualize your social calendar on a daily, weekly, and monthly level. I liked seeing the days posts not just listed out, but listed in hourly blocks. It helped me make sure everything was spaced out nicely.
- It lets you preview the way your content will look on each social platform.
- Duplicating content was fairly easy.
- I would have loved a library function for all the images I continually post on social.
- I wish I could have dragged content on the calendar. For instance, if I had a post scheduled at 3:00 but I needed to move it to 5:00, I wish I could have just dragged the post on the calendar to the 5:00 slot, rather than opening the post and editing the scheduled time.
- When too many posts were on the calendar, it looked very cluttered.
3 - I as the social media manager used Social Studio throughout the day on a daily basis, scheduling all our content. I had two managers that would also access Social Studio to monitor the calendar and make suggestions.
- It really helped us monitor the sentiment of our users on social. We were able to address customer service concerns quickly because of it.