TrustRadius
A good social media aggregator tool
https://www.trustradius.com/social-media-managementSprinklr Modern Engagement (formerly Social + Messaging Suite)Unspecified7.8124101
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September 13, 2018

A good social media aggregator tool

Score 8 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sprinklr

A great way to aggregate social media community management, listening, and advertising.
  • Social media publishing tools are strong, and it's helpful to see everything in the calendar view
  • Social listening tools are great, and the user interface is clean
  • Advertising management is very user-friendly
  • The sentiment analysis isn't always as accurate as I'd like
  • I'd love to see more automation features in the ad management (like automated boosting rules)
  • No ability to loop Pinterest posts
4 - Social media content, listening, and community management.
  • In general, social media aggregator tools save labor resources by streamlining the content publishing, community management, and social listening efforts.
Sprinklr is competitive within its category, but like the other brands, it offers the same general suite of tools with different branding.
Great for small, lean teams who are managing a footprint of a few different channels or brands. Not as well-suited for enterprises with more than 10 brands. The tools seem to be geared towards smaller teams, and approval routing is very basic. It's hard to set up an approval workflow, with multiple stakeholders.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
3
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
Not Rated
Workflow management
Not Rated
Customer interaction histories
7
Bulk actions
9
Lead generation
Not Rated
Content marketing
Not Rated
Paid media management
8
Campaigns and promotions
8
Twitter
9
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
8
Pinterest
4
YouTube
Not Rated
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
9
Role-based user permissions & privileges
8
Mobile access
8