TrustRadius
Sprinklr Management Review
https://www.trustradius.com/social-media-managementSprinklr Modern Engagement (formerly Social + Messaging Suite)Unspecified7.8124101
Kelcey Zacarese profile photo
November 14, 2018

Sprinklr Management Review

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Sprinklr

It is being used by me and a junior social media coordinator for scheduling/publishing content, obtaining an organized content calendar, community engagement, reporting and analytics.
  • Community Management
  • Scheduling and Publishing Content
  • Reporting
  • The interface is not as user-friendly as other platforms I have used
  • The ability to edit responses is not applicable
  • Sharing Gifs or videos in community responses are not applicable
2 - I use Sprinklr since I am the Social Analytics manager and use this for reporting and/or to help the coordinator on my team navigate the interface. The social coordinator on my team just uses Sprinklr to schedule and upload content in advance.
  • Not a friendly interface - hard to train other employees since it is confusing
  • Able to schedule content in advance and easily organized
  • Community management organization
I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform.
Sprinklr works best for medium to large companies who have a few hundred to a few thousand employees. This works for a team who is in social care or community management when they need to respond to customers or potential customers. This is also good for a social marketing team who has tried to publish and schedule content in advance.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Feature Ratings

Boolean keyword searches
7
Filtering out noise/spam
8
Sentiment analysis
7
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
8
Content optimization
8
Workflow management
8
Automated routing and prioritization
9
Customer interaction histories
9
Bulk actions
8
Lead generation
7
Content marketing
8
Paid media management
7
Campaigns and promotions
7
Twitter
10
Facebook
8
LinkedIn
8
Google+
8
Instagram
8
Pinterest
7
YouTube
7
Campaign success analytics
8
Real-time tracking
8
Competitor analysis
8
Role-based user permissions & privileges
9
Mobile access
8