Sprout Social was maybe like the second platform to come along to streamline social media management, but I love the ease of navigation within the SS platform, & it provides far better [& detailed] analytics.
Ease of social engagement is the easiest, I think, of all of the social media cross-platform management systems.
SS is more sleek & appealing, aesthetically.
Appreciate the flexibility of choosing which data is relevant in managing analytic reporting.
Maybe this is a FB issue, but I sure would appreciate being allowed to manage my FB Business page directly from SS. [Always get that obnoxious "you are currently posting as (business page login) & you must post as (personal log-in) to continue" message.] Can only access my personal FB pg which is a direct portal to my business page, which leaves my FB business posting at manual status currently.