Item: Sprout Social
Rating: 9
Author: Steve Opfer

Use Cases and Deployment Scope

We use Sprout Social to manage the university's Twitter, Facebook, Instagram, and LinkedIn accounts. We mostly use those accounts to make announcements, offer news and information, and do some public relations and marketing.

Pros and Cons

We love the Sprout Link feature to connect our Instagram users with URLs we are directing them to.
We love the flexibility to schedule across platforms in bulk or individually at optimal post times.
We regularly use the analytics reports to report to our higher-ups what benchmarks we achieved.

Lately, it seems Sprout Social has difficulty with the new Instagram API.
We regularly have to reconnect our LinkedIn business page, like every three months.

Return on Investment

We depend on the analytics, especially the profile and post reports. We like the flexibility to customize the date range of results.
We wish we could customize the comparison range when selecting a date range in analytics reports.

Key Insights

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

Usability

Sprout Social is fairly intuitive for those with social media experience.

Support Rating

We rarely need support, which is a good thing, but when we do it is offered in a very timely and thorough manner.

Likelihood to Recommend

We absolutely love the Sprout Link feature coupled with the first comment feature for Instagram! We rely on it so much, we don't know how we lived without it up until now. We can finally redirect our IG audience to URLs as easily as 1, 2, 3! In the first comment, we tell them "To access the link in this post, tap our username, then our bio link, then the image." It shows up easily on IG and our click-throughs are now through the roof.

Sprout Social is probably what you're looking for in social media management applications.

Software Version

Overall Satisfaction with Sprout Social