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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Recent Reviews

TrustRadius Insights

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (57)
    7.7
    77%
  • Content planning and scheduling (57)
    7.1
    71%
  • Real-time tracking (55)
    6.5
    65%
  • Facebook (59)
    6.4
    64%

Reviewer Pros & Cons

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Pricing

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Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.3
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

4.9
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

6
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

4.7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.5
Avg 8.5

Reporting/analytics

5.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.6
Avg 8.1
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Marketing, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Broad channel coverage highest, with a score of 8.3.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(498)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.

One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.

Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.

Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.

Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.

Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.

With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.

Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.

Users commonly make the following recommendations based on their experience with the software:

  1. Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.

  2. Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.

  3. Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.

These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.

Attribute Ratings

Reviews

(1-25 of 38)
Companies can't remove reviews or game the system. Here's why
Jesse Sumrak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social's support team has always been able to help me with any of my issues, but it's sometimes taken a little longer than preferred. That's the world of social media, however—when there's a problem, you need a solution immediately—not in 30 minutes or an hour. Still, I've been overall really happy with the support.
Bill Braun | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
This is a strength of Sprout's to be sure, both on the automated side (read: knowledgebase) and the human. While I would love to see them be 24/7/365, their wait times are short, their responses are expedited and complete. They email me post-facto to follow up, ensuring I got my issue resolved. In short: kudos.
Score 9 out of 10
Vetted Review
Verified User
Sprout has some of the best customer support I’ve experienced. You can call or chat and problems are usually resolved fairly quickly. If a problem is not resolved, they keep you updated on how the problem solving is going
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
June 14, 2021

A Useful Tool!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
Sasha Brito | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
During the implementation period, several doubts arose regarding how we had to do to be able to link our social networks and start obtaining statistics and managing them from Sprout Social, the process was somewhat confusing, however, the support team was quite attentive during this configuration process and gave us various steps and tips to configure it correctly. The constant help we received from the Sprout Social Support team had no cost, we did not pay for a help package to solve our doubts, everything was answered free of charge and immediately.
Diana R. Krueger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Peter Slayton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Support is outstanding. They are always responsive. And if they can fix my problem, they do so right away. A couple of my issues have required a little research, but they get back to me within 24 hours for the most part. And if I see something that could be improved, they always pass that along to the development team.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have a customer success manager who takes time with us every month to discuss new features and help troubleshoot any questions that come up. This has especially come in handy when we are reporting to our executive leadership team and specifically are looking for ways to highlight the success that comes from our efforts. Social media teams have a wealth of knowledge at their fingertips. If there is ever any question about how to best utilize this information, there are case studies and supportive team members to help.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The support is excellent! Every time we need help, we are able to immediately connect with an agent that is ready and willing to work through the issues with us. They are patient, kind, and knowledgeable. There is also a wealth of resources to tap into whenever we need them. We are confident that we can get the support we need when we need it.
page V | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I appreciate my time with the platform and the visibility that it provided on data and analytics for social media. As we grew as a team, it simply did not meet our needs, was too costly for the service when other competitors were offering better value, and when we brought issues to support, they would attempt to negotiate, refuse requests, and then ultimately denied us help in the end. Our company spent more than $2500 with Sprout Social. We eventually discovered a $50 issue, and the company was very difficult to work with, and after being asked 4 times and switched to 3 different team members - they denied our request. We hate leaving bad reviews, and maybe we caught them on 4 really bad days. I earnestly hope that they change their policies to be more appreciative of their customers and to reward long tenures with granted requests. My hope for others reading this review is that they would strongly consider other platforms instead of this one.
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