Skip to main content
TrustRadius
Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

Read more

Learn from top reviewers

Sprout Social Makes Social Media Management SOOO much easier!!!

Rating: 8 out of 10
February 13, 2025
Vetted ReviewVerified User
I use Sprout Social to schedule all of my social media posts. We have 11 channels, and Sprout helps me keep things organized, not only through the duplication tool but also by...
Continue reading
Brittany J. Riner
Team Lead - Marketing
Content Lead
Visit Wabash County
Sprout Social3 years of experience

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools t...
Continue reading
Shiela Negron
Manager - Marketing
Social Media Manager
AssuredPartners
Sprout Social13 years of experience

Highly Recommend Sprout Social

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
Sprout is great for our social media publishing needs. From planning ahead, to collaborating as a team--all can be done in Sprout. It is also great for analytics to see what i...
Continue reading
Scott Chidgey
Director - Marketing
Director of Marketing and Communications
Texas Spine Care Center
Sprout Social5 years of experience

Highly recommend Sprout Social.

Rating: 9 out of 10
February 7, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social as a social media publishing and analyzing tool. It helps me streamline social media management, including responding to comments. I have a team member who...
Continue reading
Helena Duzenski
Manager - Marketing
Communications Manager
Bancroft
Sprout Social2 years of experience

Reliable, User-Friendly, and Worth It!

Rating: 9 out of 10
February 6, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to manage social media campaigns, focusing mainly on leveraging Employee Advocacy to drive revenue without relying on the company’s ad spend. The platform ...
Continue reading
Cherlon Seecharran
Analyst - Marketing
Marketing Operations Analyst
Grant Cardone Enterprises
Sprout Social2 years of experience
Log in with LinkedIn to see content from your network

How Sprout Social Differs From Its Competitors

Measurable Social Impact

As the majority of our company’s revenue comes from our digital advertisement and media campaigns, by leveraging Sprout Social for our social media campaigns, our company has seen an impressive ROI increase of over 100% within my campaigns alone that I’ve managed. Although not all of the online …
Continue reading

Measurable Social Impact

Yes, the tool alone has helped the organization grow it's social channels by almost 40%. Also the platform has allowed for lead generation which has positively contributed to a positive ROI for the organization. We measured the ROI by collecting data on the growth of the social media channels, …
Continue reading

Measurable Social Impact

We didn’t dive deep enough into training to know the full capabilities of the software, but I will say it fulfilled its purpose in the time we used it. I wouldn’t necessarily attribute any specific return on the investment, but I appreciated the capabilities we did use (scheduling and reporting) …
Continue reading

Measurable Social Impact

Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value …
Continue reading

Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
Continue reading

Measurable Social Impact

Yes, Sprout Social helps keep us very organized. I don't think we utilize all the features to its biggest extent, but due to our org size and team member quantity, it has everything we need. I have nothing else I can think of that I would change about the organization. The use interface tabs and …
Continue reading

Measurable Social Impact

I would say no, and here's why (and spoiler alert: It has nothing to do with the platform itself). Unless you're running e-commerce, it can be very hard to connect general branding posts to a business outcome. For instance, one of the businesses we work with is a multi-location orthopedic clinic. …
Continue reading

Measurable Social Impact

It prevents us from manually scheduling posts, which would cost a lot more than the time it takes to schedule the posts. It’s also a nice way to keep all our social clients organized under one spot where we can view content calendars as needed.
Continue reading

Measurable Social Impact

Yes, Sprout Social helps us measure and improve the return on investment for our social media efforts. First, by leveraging Advanced Analytics, we are able to do a deeper dive into our key performance indicators including engagement, reach and conversions. Furthermore, we can track our costs for …
Continue reading

Measurable Social Impact

Yes, Sprout Social did help my organization measure and improve the ROI of our social efforts by enabling our data analytics to be viewed in a single source. This cut down on the effort and data confusion when we manually went from platform to platform to gather our social data.
Continue reading

Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …
Continue reading

Measurable Social Impact

It enables us to compare performance YOY, both locally and nationally, allowing us to see what does and doesnt work. The Social landscape is constantly changing and adapting, and having a tool like Sprout gives us that edge in staying ahead and making decisions based on performance.
Continue reading

Measurable Social Impact

We don't typically measure the ROI for social media posting. We essentially use this as a brand awareness tool and to stay in contact with our builders who share new home construction progress. From time to time we stay in contact with our remodeling customers and utilize social media as a …
Continue reading

Measurable Social Impact

Yes, Sprout Social has helped us organize, measure, and improve the ROI of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms. It also helped us schedule our content on many different …
Continue reading

Measurable Social Impact

Sprout Social has made it easier to track how specific campaigns are performing, aside from regular brand awareness campaigns. The labels feature makes it simple to designate which content is tied to a specific campaign, and the platform allows you to view reporting on that specific content. This …
Continue reading

Measurable Social Impact

In all honesty, we have moved away from using this tool although were in a contract due to the add-on elements. I think this should be made super clear by sales as I felt that we were sold a tool that could do a lot more than it could for the current plan we had been sold.
Continue reading

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
Return to navigation

Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.9
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.1
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.4

Reporting/analytics

8.7
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.1
Return to navigation

Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 39)

Sprout Social is the best in the biz for B2B Social Program Managers

Rating: 9 out of 10
Incentivized
October 29, 2024
Support Rating
2
It's challenging that Sprout Social does not provide a dedicated Customer Support person for every single brand who uses Sprout Social. Instead, you have to hit a spending threshold to qualify.
As a result, we love the Sprout Social tool but we do not love the Support provided.

Sprout Social Is the King of Social Media Management Tools

Rating: 9 out of 10
Incentivized
December 02, 2021
JS
Jesse Sumrak
Content Writer
Twilio SendGrid (Computer Software, 201-500 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
View profile
Support Rating
8
Sprout Social's support team has always been able to help me with any of my issues, but it's sometimes taken a little longer than preferred. That's the world of social media, however—when there's a problem, you need a solution immediately—not in 30 minutes or an hour. Still, I've been overall really happy with the support.
Return to navigation