4/5 stars, great for using with Instagram.
October 23, 2024

4/5 stars, great for using with Instagram.

Allie Cobb | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Deluxe

Overall Satisfaction with Sprout Social

I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's results (including engagement rate, best times for posting, data on website and link clicks, most popular posts, and demographics of followers and users who have engaged with the page).

Pros

  • Demographics.
  • Adding Instagram collaborator.
  • Instagram tagging.

Cons

  • Tagging other Facebook pages.
  • Providing demographic details from Facebook.
  • Expensive price point.
  • Time savings for reports.
  • More detailed reporting.
  • Time saving for scheduling/posting.
Sprout Social has helped my organization better understand how our social media posts are performing (both for clients and for our own organization's social media). It has enabled me to see and analyze the success of certain points, showing me which aren't performing as well and how to improve next month.
It is pretty easy to use and user-friendly. However, I wish there was a way to customize what appears on analytic reports better. I would also like to be able to tag other Facebook pages when I schedule Facebook posts. I have to use Meta Business Suite for that, and I would rather not.
I selected Sprout Social because the analytic reporting is much better (with more detailed results). I also went with Sprout Social because I was able to add many, many more accounts than I was able to with Hootsuite. On that platform, I was limited unless I paid into a much higher tier.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

Sprout Social is well-suited for small social media organizations and firms. I use the platform for about 20 clients, each of which has about three social media accounts (Facebook, Instagram, X, LinkedIn, Threads). I would like it if Sprout could provide analytic reporting on Threads, but I know that the platform is still in its early stages.

Sprout Social Feature Ratings

Not Rated
Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
6.8
Content planning and scheduling
8
Audience targeting
6
Content optimization
6
Workflow management
7
5.0
Automated routing and prioritization
6
Customer interaction histories
4
Bulk actions
Not Rated
4.5
Lead generation
4
Content marketing
5
6.5
Twitter
7
Facebook
6
LinkedIn
6
Google+
Not Rated
Instagram
7
Pinterest
Not Rated
6.3
Campaign success analytics
7
Real-time tracking
7
Competitor analysis
5
3.0
Role-based user permissions & privileges
3
Mobile access
Not Rated

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