A well-oiled machine
March 25, 2026

A well-oiled machine

Cassie Sonnentag | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Deluxe

Overall Satisfaction with Sprout Social

We use Sprout Social for advanced scheduling of social media content as well as for reporting out data to our board of directors. We are closely monitoring and utilizing Sprout Social daily to keep a pulse of our brand image, content performance and overall health of our organization in the social space.

Pros

  • Content Scheduling
  • Campaign Planning
  • Performance reporting

Cons

  • Collaboration tools for Facebook
  • Google Analytics integration
  • Bring back the Canva integration!
  • Increase in engagement rate with an average of 9%
  • Long-term social media content planning - we are planning content 18 months in advance in some cases
  • Massive time savings and valuable for staff use
We are able to pull reporting to review tag performance and adjust our social strategy as needed. We also are able to pull valuable comprehensive data across platforms to share with our board of directors to showcase the value and impact of our social media strategy.
I think Sprout Social is very user-friendly but some of the reports are organized in a difficult to understand way.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

Sprout Social is well suited for advanced content planning, campaign planning, segmenting content and understanding what performs well with our audience. However, the collaboration tools are lacking specifically with Facebook and I am looking forward to the day that trending audio is available for reel creation and scheduling in the app.

Sprout Social Feature Ratings

9.3
Boolean keyword searches
Not Rated
Filtering out noise/spam
9
Sentiment analysis
9
Broad channel coverage
10
9.0
Content planning and scheduling
8
Audience targeting
8
Content optimization
10
Workflow management
10
9.3
Automated routing and prioritization
8
Customer interaction histories
10
Bulk actions
10
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
8.4
Twitter
10
Facebook
7
LinkedIn
9
Google+
Not Rated
Instagram
10
Pinterest
6
8.7
Campaign success analytics
10
Real-time tracking
9
Competitor analysis
7
9.5
Role-based user permissions & privileges
9
Mobile access
10

Comments

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