Item: SpyFu
Rating: 9
Author: Josh Heintschel

Overall Satisfaction

Use Cases and Deployment Scope

In the advertising industry, it is important to have an idea of what a potential client is doing, advertising wise, before we call on them. If they have ran PPC in the past, it is a good in to come and talk to them about successes/failures. If they have not, it is a good in to see if they would be interested in speaking about opportunities PPC might create for their business. Also, figuring out keywords associated with their business helps when we transition to AdWords and run budgets.

Pros and Cons

Pros

Ease of use
Ability to see what advertising has been done in the past
Ability to target keywords and see previous ads

Cons

Some portions are not well explained as to what they are for
Many keywords have no relevance to the selected business
Graphs can be difficult to work with at times

Return on Investment

Better equipped to set appointments with potential clients
Better understanding of the digital advertising world
Great insight into what businesses are running paid and organic advertising campaigns

Alternatives Considered

I have not really used any other products. I would say it would be very difficult for something to compare and compete with Spyfu due to its ease of use, great data, and productivity levels. Fortunately I have never had any major problems and would not look for a competitive product to substitute with.

Likelihood to Renew

I do not make the decision to renew, but if I did I would most likely renew.

Likelihood to Recommend

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.

Comments

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