Spyfu is our go-to product for Competitive Intel
June 07, 2016

Spyfu is our go-to product for Competitive Intel

Gwendolyn Guarino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

We use Spyfu for competitive recon for PPC clients. Some of our clients need a more comprehensive competitor list. Some clients know who they consider to be competitors. Spyfu provides the data we need to target the appropriate (apples to apples) competitors. At the point where we can identify the precise competitors, we use Spyfu to get detailed keywords, adgroups and budget/bid data to be able to ferret out advertising opportunities.
  • This product links competitor data quite easily in the dashboard, from one domain to the next.
  • The overviews for each domain are clear and comprehensive, making the birds-eye-view complete.
  • The PPC vs. SEO views are clearly defined and easy to navigate.
  • Some of the competitor results seem unrelated to the primary domain. Much more manual research is required to get the best possible data.
  • Some keywords are completely unrelated. Again, manual research is required to get the best data.
  • Exporting to a CSV/PDF does not include manually added information. This is particularly disappointing.
  • Spyfu has allowed us to be more aggressive in promoting competitive intel in our service offerings.
  • The investment is completely worth every penny, for what we can offer our clients.
I think Spyfu is the most effective when you have very little core data - seeking out a competitor list, gathering a comprehensive keyword or ad group list, building out new campaigns, and the like. If you already have a lot of intel, Spyfu will regurgitate the same information.

SpyFu Feature Ratings

Keyword analysis
Backlink management
Not Rated
SERP ranking tracking
Not Rated
Page grader
Competitive analysis
Site audit / diagnostics
Not Rated
Site recommendations
Not Rated
Task management
Not Rated
Not Rated
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
Not Rated
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
Not Rated