SpyFu the best on competitor analysis.
June 04, 2018

SpyFu the best on competitor analysis.

Rachel Hensley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with SpyFu

SpyFu was used for me to do competition analysis on our direct competitors regarding Adwords. It gave me ideas about the Adwords Keywords our main competitors were buying and what their most successful Adwords ads were. SpyFu also estimates how much your competitors spend on Adwords monthly which is valuable information when you are in a very competitive field.


  • Gives you the most popular Ads for each month.
  • Shows you the keywords your competitors are using.


  • Spyfu will show you an estimate of what they believe your competitor is spending and this number is always low. They should evaluate the keyword prices more to give a more relevant estimate.
  • Free version only gives you around 20 keywords for each competitor. I wish it was larger.
  • Must sign in to see any SpyFu information even for the free version. This is a new thing and I liked it better when it was anonymous for free.
  • SpyFu has only has a positive impact because it gives me a behind the scenes look at exactly what my competitors are doing.
  • It tells me how much my competitors are paying for keywords so I know what to expect as well.
I prefer SpyFu to SEMRush because, for a free version, SpyFu gives more information and has a better, easier to use interface. SpyFu also doesn't give you a max amount of times you are able to view it on the free version which I love and also use often.
If you are just developing an AdWords campaign, SpyFu is one of the first places to start to see what the most successful businesses are doing with their Adwords strategy. It is also good to continually watch so you can always stay ahead of the industry you are in.

SpyFu Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Not Rated


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