Item: Tealium Customer Data Hub
Rating: 9
Author: Igor Krakovsky

Use Cases and Deployment Scope

We're currently leveraging Tealium AudienceStream primarily for our cart/browser abandonment email campaigns. The AudienceStream integration has proved to add a 6 to 7 figure incremental revenue for Beachbody and is an effective tool to generate incremental revenue/orders. We're also currently exploring a few display tests based on AudienceStream's ability to create very granular audience segments as well as to take action on them right away with one of our display partners.

Pros and Cons

Visitor device stitching, provided the client has some sort of login.
Email scraping/aggregation for Cart/Product Page Abandonment campaigns with our ESP.
Creating granular set of audience targets using our first-party data and ability to take action on these audiences for Display, Email, Social and Mobile.

Training should be improved. Given that AudienceStream is a very robust tool, organizations will need to hire a tech-savvy/developer-type resources to administer the tool.
Including Audience Templates, similar to how Google Analytics provides templated reports and segments. For example, I would create audience templates based on following categories: Prospecting Display, Retargeting, Cart/Browser Abandonment, Personalization, etc.
This would allow companies onboarding the tool to quickly create audiences based on pre-built templates and start testing vs. struggling to figure out the tool first.