Great tool for activating marketing channels and leverating 1st party data
March 10, 2023
Great tool for activating marketing channels and leverating 1st party data
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Data Collection
- Data Transformation and Enrichment
- Data Integration
- Data Activation
Overall Satisfaction with Tealium Customer Data Hub
This is the Tealium product for designing and building a Customer Data Platform (CDP). Is a well designed tool that allows us to a) build audiences based on our 1st party data 2) re-target visitors with increased impact via the built audiences 3) personalize web properties based on the content previously consumed
- Big inventory of functions to customize the CDP as required
- Native connections to digital marketing vendors and CRMs
- Very knowledgeable support and helpful customer success team
- Requires time to learn the configuration process and maximize its potential
- Ability to export data from the CDP to external data warehouse
- Server side calls that do not tax the front end
- Can work with the same privacy layer as the Tealium tag manager
- Savings on paid media
- Conversions in web properties
The data cycle from collection to activation is quite efficient once is fully configured. Provides us means to segment the content being consumed by visitors via first party cookies and generate scores that are re-utilized for different use cases like personalization or email nurturing allocation.
The Tealium CDP brings flexibility for configuration and customization that is not easily matched. Along with this comes the need for spending time for designing carefully the CDP attributes before deploying. So having a first version can take some time but pays off with activation results.
Having the ability to have the same Privacy layer from the tag manager (client side) working in a seamless way with the CDP is an important point of differentiation.
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
Yes
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes