Item: Tealium Customer Data Hub
Rating: 8
Author: Verified User

Overall Satisfaction with Tealium Customer Data Hub

Use Cases and Deployment Scope

I use TiQ and EventStream to implement tracking in Openbank's sites and mobile apps. One of my main focuses is to ensure there is a unified tracking deployment on all these digital assets.

Pros and Cons

Pros

Tracking mobile apps
Leverage server-side tracking through EventStream
Integration betweem products (TiQ - EventStream) is really awesome

Cons

Ease of use. The tools do require some training.
Debugging capabilities could be easier to leverage.

Most Important Features

Very robust and potent TMS
Server side tracking capabilities
Website and mobile apps tracking capabilies
GDPR compliant

Return on Investment

Robust analytics tracking
Robust online marketing tracking
Robust integration with inhouse data warehouses

Support Rating

I think Tealium's support is superb. The quality of the support is really good. It could be one of Tealium's strong points.

Alternatives Considered

Google Marketing Platform

Tealium iQ and EventStream are more potent and robust than Google Tag Manager (client-side and server-side). This being said, GTM is easier to use.

Key Insights

Do you think Tealium Customer Data Hub delivers good value for the price?

Yes

Are you happy with Tealium Customer Data Hub's feature set?

Yes

Did Tealium Customer Data Hub live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Tealium Customer Data Hub go as expected?

I wasn't involved with the implementation phase

Would you buy Tealium Customer Data Hub again?

Yes

Well suited: Tracking mobile apps, server side tracking, integration with third party tools
Less appropriate: small sized businesses might not be able to afford it, and even if they could, they would need to hire someone who knows how to use these tools.

Comments

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My review on TiQ and EventStream

Modules Used