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Tealium: Because Autotagging Sucks
Updated October 01, 2015

Tealium: Because Autotagging Sucks

Courtney Craig | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tealium iQ Tag Management System

RentPath is using Tealium to completely rebuild our tagging system. Our websites are currently tagged through autotagging or WebTrends, which are managed by our devs, and they don't maintain it well. Our team falls under the data department, and we're using Tealium to retag all our sites and make our data cleaner and easy to understand.
  • User interface is simple and easy to understand
  • Our deployment engineer and account manager have been outstanding resources for us
  • Gives us the flexibility to put our data into a readable, understandable format before it gets stored in our data warehouse
  • Puts data in the hands of a data team instead of developers
  • Biggest issue: I wish it were easier to define click events in Tealium without using jQuery. If there were something in the interface that allowed us to pull in the code we need to define these events without relying on our devs.
  • It would be nice if only one person were allowed in a profile at a time. If someone's in there, please lock out other people.
  • Please alphabetize the dropdown list of available variables in the data layer! It's very frustrating to hunt through a list of 100+ variables to find the one I need.
  • The tagging process is much more streamlined.
  • I have a job. :)
  • Employee efficiency has definitely improved.
Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
If developers manage tagging and it's going to stay that way, they can just implement tags in the code. That might be easier than learning an interface. Tealium is better for data analysts who don't know or don't have access to code, but want to manage tagging.

Using Tealium iQ Tag Management System

2 - Data analysis, business intelligence, tag management
We use Tealium's support team regularly, but we don't have anyone on site.
  • Moving data to the hands of data rather than development
  • Streamlining our tagging
  • Making our data easy to understand for the end user
  • We pretty much use it the way it's intended. We do have to use a bit more custom JavaScript than I would like.
  • We might use AudienceStream
  • We might use Tealium for cloud storage of our data
Tealium is working great for us so far!

Tealium Implementation