Project management. There is some functionality in this area, but we are currently using an external application for project management for our onboarding process in order to handle the advanced functionality we need.
We are still measuring this, but already I can see that it has prompted me to reach out to customers that were possibly at risk of churn and engage them. I may not have known about that customer's churn risk without Totango.
The depth of integration: we use Salesforce to tie accounts in our app to Salesforce accounts. Initial connection was easy with the help of Totango's onboarding team. We're able to even bring custom fields at the account level into Totango. But take note that currently Totango doesn't sync User data directly with Salesforce; instead, they use a third party workaround. That workaround is functional but it's not part of the direct integration.