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TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across …
Overview
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both…
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What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital…
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Product Details
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- Integrations
- Competitors
- Tech Details
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.
TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.
TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.
TrackMaven Features
- Supported: Social, Content, and Web Analytics
- Supported: Competitive Intelligence
- Supported: Social and Content Attribution
- Supported: Pipeline Attribution
- Supported: News Monitoring
TrackMaven Screenshots
TrackMaven Integrations
- Tumblr
- Google Analytics
- Moz Pro
- Alexa Internet (discontinued)
- Adobe Marketo Engage
- HubSpot Marketing Hub
- MixRank
- YouTube
- Google+
- Socialgist
- Salesforce
TrackMaven Competitors
TrackMaven Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
TrackMaven Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 40% |
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(23)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
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TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs.
One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.
In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.
Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.
Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.
Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.
Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.
Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.
Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.
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Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.
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Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.
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Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.
Attribute Ratings
Reviews
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May 10, 2019
TrackMaven: In a nutshell
Currently, TrackMaven is being used by our Social department alongside other tools. It aims to provide a hub for our social metrics (Facebook, Twitter, Instagram, YouTube, LinkedIn) so we can access all of the metrics at once, saving time bouncing between the different platforms. Recently, they did receive an update to their dashboards that is easier to navigate than the previous version.
- Efficient - All social platforms within a single login.
- Dashboards - New dashboards that are easy to navigate & customize.
- Content Feed - Customized feed that can present posts from competitive brands.
- For our current needs, TrackMaven performs well with everything being fairly easy to use. I would suggest that you reach out to their support team to have someone walk you through the product.
- We are only beginning to explore utilizing more tools for analyzing ROI and TrackMaven could be part of the shift that we make from "just reporting".
February 11, 2019
Great solution for data normalization and impact
My organization utilizes TrackMaven for competitive social tracking, as well as the performance of our own brands. It is used by the Social Media department. We also use our services with TrackMaven to supply deep insights for large campaign launches.
- Competitive tracking.
- Normalization of data across brands and platforms.
- Clean API.
- Templated reports.
- Use case examples for deeper adoption and utilization.
- Trackmaven has been very valuable in defining brand health in times of crisis.
- Trackmaven has been very valuable for new brand or campaign launches
April 01, 2016
TrackMaven rules!
We use it for analytics, to track what how we match up against competitors and what types of content our competitors are using. Probably most notably, the reports from TrackMaven are the ones that end up in quarterly reports because they look great.
- Reports. Build is easy and they look terrific in presentations.
- Ease. It's REALLY easy for anyone to use.
- Looking at your competitors. Being able to look at our share of voice vs. our competitors is really great.
- Inclusion of paid analysis (which I understand is about to happen).
- We've been able to show, through TrackMaven's tools, that our content strategy works.
I can't imagine ditching TrackMaven. It's a MUST HAVE. Better than pretty much any vendor that we use.