What you need to know about Treasure Data!
March 10, 2021

What you need to know about Treasure Data!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

Treasure Data is used as our CDP and powers all of our automated marketing campaigns. It is being used by the entire commercial department and allows us to do automated marketing at scale.
  • Allows for marketers to segment audiences
  • Large variety of APIs for connecting to other mar-tech
  • Create one centralized view of the customer
  • The initial setup for our system was done quickly and not as organized as possible
  • It has allowed us to centralize our customer data
  • It has allowed us to create automated marketing journeys at scale
  • It allows us to easily segment audiences based on certain criteria
  • We are using Treasure Data to power the visualizations of our audience growth by segment.
  • Treasure Data allows us to create personalized marketing journeys at scale based on customer attributes.
Treasure is a more centralized and focused platform than Salesforce. Salesforce has many solutions that they seem to piece together in order to create your desired stack. Treasure integrates very well with other 3rd party technologies and you also get a more personalized experience.
Treasure Data is well suited for organizations who (a) do not have a centralized view of one customer, (b) are manually pulling lists for marketing purposes.

Treasure Data is not well suited for smaller organizations that are not doing automated marketing at scale.