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Eureka! I can finally do my job!
July 27, 2016

Eureka! I can finally do my job!

Elaine Salter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We are a medical specialty organization. Our Public Relations department uses Cision Communications Cloud (TrendKite)* for both monitoring of online/broadcast stories that mention the name of our organization and journal, as well as use to research articles on related issues.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
  • Clip management - The dashboard provides a very quick analysis of current coverage and is very easy to manipulate for key messages and date ranges.
  • Searching archived articles - Cision is the only system that I have become aware of that lets the user search articles going back as much as three years. Since we are new to Cision in the last 6 months, it's very helpful for us to back search and get an accurate year-year comparison using the same software.
  • Reporting - Easy-to-export (and lightning fast) reporting capability.
  • Love the ability to view/download/edit broadcast clips.
  • Excellent customer service!!!
  • Have on occasion, missed articles from major news outlets.
  • Broadcast clips aren't always complete and cut off the beginning or the end. However, the customer service folks are able to retrieve the full clip and provide it relatively quickly.
  • Would like to be able to export reports directly from individual widgets on the dashboard. Also make the standard reports a little more customizable.
  • Work on reducing duplicate clips in the platform.
  • Would like to be able to run a report based on articles that I have 'starred' as my top article.
  • Would like to be able to run a report from the platform based on top articles with the highest readership. Right now, that can only be done by exporting the data to a spreadsheet and self-analyzing.
  • Would like to be able to run a report based on the number of times top ['x' number] outlets are mentioned.
  • Would like to be able to generate comparison reports based on one year [or other selected period of time] to the next.
Each of the above platforms had strengths and weaknesses in their own right, but each one had one or more critical components that others did not (including good customer service). Cision Communications Cloud seems to have more of what I need in terms of measuring various metrics combined with functionality in one easy-to-use platform, than any other.
Very well suited for identifying coverage based on key messages or share of voice with other competitors. Also very easy to back search for three years where other platforms only enable you to search 6 months - 1 year. I've only been using this platform for less than 6 months and I can't easily identify a scenario where it's not appropriate.

Transition from TrendKite to Cision Communications Cloud

There is an online chat feature which is awesome. You connect with a real person, not an autobot. My assigned service rep is always willing to provide additional customized training as needed.

Using Cision Communications Cloud

I give it an 8.5. After you receive the basic tutorial from the technical service rep, it's relatively easy to use and figure out if you're familiar with the way media monitoring systems work. It might take additional training if you're entirely new to media monitoring and haven't used any platform before.

*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.