Cision Communications Cloud is flexible, intuitive, easy to use and its customer support is second to none
Updated October 29, 2018

Cision Communications Cloud is flexible, intuitive, easy to use and its customer support is second to none

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

Cision Communications Cloud (TrendKite)* is being used by some product groups within Nokia.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]

Pros

  • Boolean searches for topics. Most of the tools are intuitive and effective
  • Preparing quarter end share of voice reports
  • Measure the media coverage success of specific campaigns
  • The ability to go back and do historical searches is a huge bonus
  • Being able to easily create multiple searches.

Cons

  • We sometimes pull results that are not relevant to our search. Somehow they fall through the filters.
  • Some of the tools are not intuitive.
Infinitely more flexible than Mediaplus/Kantar - no ability to make quick changes to searches. In most cases changes would take days or weeks. No ability to do historical searches. With regard to Meltwater, Cision Communications Cloud (TrendKite)* is much more intuitive, easier to use and has better report generation.
Cision Communications Cloud (TrendKite)* is well suited for Share of Voice (SoV) and for coverage as a KPI for campaigns.

Transition from TrendKite to Cision Communications Cloud

I think support is the biggest differentiator for Cision (TrendKite)*. Both online and account manager support. It is exceptional.

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