Cision Communications Cloud does what I ask of it, which is saying something
November 12, 2018
Cision Communications Cloud does what I ask of it, which is saying something
Score 10 out of 10
Vetted Review
Verified User
Software Version
TrendKite
Overall Satisfaction with Cision Communications Cloud
I monitor when Rutgers Business School (RBS) faculty are quoted in news articles, write pieces, and when RBS is mentioned. I report monthly on the significant sources, thereby showing the currency, relevancy, and expertise of our faculty. In years past, on different platforms, I used to total the number of mentions and compare to the previous period. However with the increase to approximately 85% of sources adopting a subscription model in the past five years, I can no longer see most of the instances. I now report on the quality of the source rather than the quantity. This works fine. Reporting quotes and articles in fewer "tier 1" sources is more meaningful than reporting hundreds more repeats of the same mention in sources of which we've never heard.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
- Daily email reports provide quick and easy skimming and posting media mentions on the RBS "In the News" webpage
- Unlimited customizable dashboards and saved searches allow me to tailor reports
- The support is outstanding. OK, it took many tries and actually a different tech support to understand and correct my search string that looked for "faculty name" AND "Rutgers Business School" and missed every instance when the article only said the faculty member works at Rutgers. But now I'm happy.
- The interactive reports (for example) show a line graph of monthly total mentions, and when I hover my cursor over the point, the number of mentions shows. It would really be helpful if I could have all the labels show at the same time.
- Meltwater Media Intelligence Platform and Cision PR Software
Cision Communications Cloud (TrendKite)* is far and away better for our needs. The other platforms provided number of media hits, but could not indicate who was quoted where for what.