Bells and whistles but more substance is needed
July 17, 2019

Bells and whistles but more substance is needed

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

TrendKite

Overall Satisfaction with Cision Communications Cloud

We use Cision Communications Cloud (TrendKite)* to:
  • Identify reporters to whom we want to pitch stories.
  • Find the contact information of reporters.
  • Build mailing lists.
  • Send press releases.
  • Find out more about media outlets, such as unique visitors per month.
  • Create media monitoring reports.
  • Create a quarterly report for leadership and different teams.
*This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.

Pros

  • Visually appealing.
  • Lists articles reporters have written recently so that I can pitch the right content to the right reporters.
  • Provides real-time customer service via chat.

Cons

  • It does not have contact information for many reporters whom I want to contact.
  • It does not allow us to customize the look and feel of our reports.
  • Cision Communications Cloud has limited information on news outlets. For example, it does not include the number of print subscribers.
  • Story Kit has limitations, including requiring teams to link their corporate email accounts, which is a privacy/HIPAA risk for healthcare users.
For ease of use and more up-to-date media contacts, Cision was far superior to both TrendKite and Meltwater. I hope that Cision data will be fully incorporated into Cision Communication Cloud / TrendKite.
It's not good as an online Rolodex of reporter's information because Cision Communications Cloud (TrendKite)* is missing a lot of reporter contacts. It takes a while for them to get the contact once requested. Hopefully this issue will be fixed once Cision is fully incorporated.
We often need to vet media outlets, but Cision Communications Cloud has limited information on media outlets. It can definitely be more robust. We would like information such as print subscribers or even demographics if that's available.

Transition from TrendKite to Cision Communications Cloud

We get immediate feedback from real-time chat; however, sometimes the representatives are not very helpful or provide contradicting information.

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