Good tool if you are launching your own campaigns, however support is not what it used to be
Overall Satisfaction with Cision Communications Cloud
It's being used in the PR department but for organization-wide campaigns. It allows us to reach out to influencers that might be interested in a specific topic and ask them to take any action, whether that is share news, download a whitepaper, make a purchase, etc.
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
*[This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.]
Pros
- Easy to navigate tool.
- Search people's bios and add them to lists quickly.
- Launch campaigns with mass messaging at once.
Cons
- I need them to act more as a consultant and provide good strategy/suggestions as well as help create a plan and content. The first account executives really set the bar high for us and the work has gone downhill since then.
- Incorporate a paid influencer option - Pay directly through platform
- Do community management as part of what we paid for - Our old account execs would at least make us aware when someone responded.
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