Solid ABM Platform but Still has Room to Improve
August 28, 2021

Solid ABM Platform but Still has Room to Improve

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Triblio

We use Triblio for account-based insights, intent data, advertising, and prospecting. It's used by inside and field sales, marketing ops, and demand generation. Triblio gives us insight into engaged account activity and third-party intent data. The Sales Teams have found the custom account landing pages (smart pages) very effective and easy to use. Audience creation is simple as is the campaign creation.
  • Integration with MAP & CRM.
  • Ease of use.
  • Customizable account landing pages.
  • The reporting could be better and what does exist is unreliable.
  • The product is not as mature as advertised. Quite a few bugs exist.
  • Lack of support team makes the CSM a single point of failure with no redundancy.
  • Integrated account insights makes sale's job easier.
  • streamlined audience creation and ad delivery with integrated reporting.
  • Improved customer experience with account landing pages, one-stop-shop for prospects.
Lack of direct access to log a support case is an issue. On most issues, the support turnaround time has been acceptable. With no case management or support portal, you can't easily track the issues you've had and the status. Would love to see Triblio resolve this in the next year.
As mentioned previously, Triblio support turnaround times have been acceptable. Depending on the complexity of the issue, problems could be resolved between 1 day and 1 week.
We chose Triblio over other tools like Terminus, Demandbase, and Kwanzoo because of Triblio's focus on prospect engagement and delivering data to sales and the ability to orchestrate multi-channel campaigns. We felt that others tools were still more focused on the advertising component. Triblio still has a ways to go in product development to deliver on their vision and promises but if they do they beat the competition.

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You can get up and running fairly quickly. We were fully integrated in a couple of weeks and serving ads within 8 weeks. Suitable for smaller teams with their 90-day onboarding package. Overall easy to use. Audience creation, setup, and integrations are all intuitive. Our Sales Team has found the account landing pages (what Triblio calls Smart Pages) to be an effective sales tool. We are not having great success with the conversion rate on the ads themselves. Reporting is lacking and buggy. There have been several bugs we've reported that lead us to believe the product is less mature and not fully productized. They do have a good vision and hopefully, the product eventually lives up to the sales pitch. The lack of product support is an issue. Support is provided through your CSM so no way for you to contact them directly. You're at the mercy of your CSM's office hours to get issues raised. Of the 3 CSMs, we've dealt with only one that really inspires confidence.