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TripleLift’s platform provides users with various tools and solutions to run successful native ad campaigns and increase brand awareness. …
Overview
What is TripleLift?
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately…
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What is TripleLift?
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding…
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Product Demos
TRIPLELIFT ERA2 DEMO DAY
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Product Details
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What is TripleLift?
TripleLift Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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TripleLift’s platform provides users with various tools and solutions to run successful native ad campaigns and increase brand awareness. Users can explore different creatives in TripleLift's creative gallery to find solutions that align with their company objectives, ensuring their ads look and feel premium. Clients are able to utilize TripleLift's native ads and efficiently run campaigns, resulting in improved sales.
The product delivers a solution for businesses looking to shift from running strictly lower funnel media to more upper funnel awareness driving media. This use case is made easier with TripleLift, which helps users create brands that are engaging and resonate with the target audience. Additionally, TripleLift’s focus on quality control ensures non-brand safe content is avoided, resulting in increased user comfortability when creating ads. With CPCs running as low as $0.10 depending on the type of advertising, clients can also test different ad types at scale to gain insights on what works best for their brand. Overall, TripleLift solves key business problems by providing a reliable and effective way to create high-quality native ad campaigns and improve brand reach.
Easy Navigation: Users found TripleLift to be easy to navigate, with a user-friendly UI that was straightforward in design. Several reviewers appreciated the platform's engaging and receptive design, making it their first choice when compared to competitors.
Range of Ad Placement Options: The range of options for ad placements offered by TripleLift was appreciated by users who felt that this allowed for more creativity in advertising. Many reviewers noted that this feature set them apart from other native partners.
Seamless Integration: Reviewers praised the seamless integration of TripleLift with all sites, which allowed for an easy creative process. Multiple users found this feature valuable and made their experience working on the platform smoother.
Limited Optimization Options: Some users have reported that the platform doesn't offer many options to optimize campaigns, and even small changes require the campaigns to go under review. This inconvenience has been noted by several reviewers.
Dashboard Issues: A few users expressed their dissatisfaction with the dashboard, stating it is rudimentary and could benefit from more metrics and a more navigable UI. They suggest implementing a unique audience insights dashboard to help strategize and optimize existing campaigns.
Pricing: Several small business owners felt that TripleLift's pricing could be more competitive for their budgetary needs.
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