TrustRadius has been very beneficial to help me increase our pool of customer advocates. In order for us to keep up with our rising demands for references, quotes, feedback, etc, and also be respectful of our customers' time and ability to participate in advocacy activities, we need to keep growing our base of advocates. Having a steady stream of reviews coming in has really helped with that. Having a large number of customer quotes to work with, especially quotes that compare us to our competitors has been especially helpful. I'm able to provide good information to our sales teams that they can share with prospective customers, often avoiding the need to reach out to our base of customer advocates for their assistance.