Driving and harvesting reviews: so important in today's world of buyer self education
September 19, 2019
Driving and harvesting reviews: so important in today's world of buyer self education
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with TrustRadius for Vendors
TrustRadius is one of the top product review sites in our industry. It is important that we get a constant stream of new reviews on the platform. We use TrustRadius to reach out to our customers and write reviews about their experience with our products. We also leverage TrustRadius to identify who may be interested in our products and is not yet using our products today.
- Our CSM is great. We have standing meetings to review progress and keep informed about new capabilities that TrustRadius has rolled out.
- TrustRadius makes it very easy to reach out to customers to source new reviews.
- TrustRadius is an important source for new leads for us.
- TrustRadius is the number two review site for our industry, behind G2Crowd. At least, that is the perception. However, what we are finding is that we have roughly the same number of reviews on both sites. That being said, we would always like to see TrustRadius drive even more traffic to their site and our product page.
- TrustRadius' product segmentation can probably be a little better. G2Crowd does an excellent job of identifying markets and submarkets.
- TrustRadius is helping us with getting more reviews from customers who might otherwise not be willing to help us directly with a case study or video.
- Having dozens of reviews on TrustRadius also signals to the market that we are a company with significant market presence.
- TrustRadius has generated a signficant number of leads for us, people who are truly in market.
G2Crowd: this is very good company and by many considered to be the number 1 review site. If you have the budget, it is important to work with both G2Crowd and TrustRadius. Both companies are not necessarily mutually exclusive.
Capterra: we ultimately decided against Capterra because their reach is significantly smaller than TrustRadius and G2Crowd.
Capterra: we ultimately decided against Capterra because their reach is significantly smaller than TrustRadius and G2Crowd.
As marketers we are goaled on leads, Marketing Qualfiied Leads, Sales Qualified Leads, and Sales Qualified Opportunities. TrustRadius provides us with high quality leads which translate into more SQLs and SQOs.
Reviewers typically take much more time than you would expect to write a review. Detailed reviews are an excellent source for customer feedback, which can be invaluable in steering your company's direction and product roadmap.
TrustRadius for Vendors Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |